The Challenge:

MOCK Project: In an advertising campaign for their new whitening toothpaste - the challenge was to produce an advertising 'series' to be displayed in a variety of mediums as part of a marketing campaign to push the product.

The Solution:

I came up with the concept of 'whitens teeth' by displaying an ad next to environmental items that are typically more yellow in colour. The concept could be applied to billboards, taxis, bus stops, and of course simple magazine advertisements.

Tools Used

Photoshop, Illustrator, Photography